Give yourself complete oral protection. Each Colgate total toothpaste provides 12-hour germ fighting protection. Fights bacteria build-up for up to 12 hours and helps prevent plaque, gingivitis, tartar build-up and bad breath. Use it with Colgate 360 whole mouth clean toothbrush for best results. Get an instant blast of freshness by using Colgate plax twice a day after brushing for a cleaner, fresher, healthier mouth.